National Store opens its flagship showroom in Abu Dhabi

The 3000sqft store at Khalidiyah Mall is its biggest outlet featuring a wide variety of consumer electronics

Exclusive opening deals besides complimentary check & clean service for Canon DSLR users until June 15th

June 5, 2016, Abu Dhabi, UAE: In line with its plans to expand country-wide, National Store inaugurated its flagship store in Khalidiyah Mall, Abu Dhabi. The 3000sqft multi-branded showroom is the biggest outlet of the brand in terms of size, featuring a wide variety of consumer electronics besides offering hands-on experience for customer satisfaction. The brands featured at the new National Store branch include Canon, SanDisk, Moser, Crownline, KZEN and Manfrotto among others.   Spending on consumer electronics has traditionally been a strong retail avenue in the UAE. According to a survey conducted last year, average expenditure per UAE household on electronic goods reached up to AED4000. Combined with consistent growth of retail sector and increasing consumer confidence, the company expects the new store to draw at least 25 percent additional business compared to the previous store located on Hamdan Street.   As per last year’s news reports, six in 10 UAE residents visit malls every week, while nearly two in 10 Emaratis go almost every day.   Commenting on the inaugural, Mr. Salah Khoory, General Manager, National Store, said: “This is our 7th showroom in the UAE and we plan to launch more such stores. We are planning to launch the next store in iMall, Sharjah, soon. At National Store, we believe in a strong customer relationship, and this is why we put a lot of focus on hands-on experience so that the consumer is not only satisfied with the purchase, but also picks up tricks of the trade from experts when shopping at our stores. We are also offering exclusive opening deals besides complimentary check & clean service for Canon DSLR users until 15th June. We also feel that instead of taking the business online, keeping a store physically works better, since with electronic-goods buyers generally like to personally examine the product, get the feel and try it out before making the purchase.”   “The UAE retail environment is thriving quite well, and it is an appropriate time to expand, particularly opening stores in malls. UAE is known for its happening mall culture, and is the go-to place for most people since it provides easy access to commodities besides vast variety under one roof. A number of consumers end up shopping from brand outlets at malls, since they can club their shopping with other entertainment activities and can shop at leisure. Moreover, the increasing number of tourists are also adding to the country’s retail revenue,” he added.   Congratulating National Store on the new venture, Mr Livio Fabi, General Manager, Khalidiyah Mall said, “It’s really great to have National Store on board with us. Putting up a conceptual store requires immense passion, commitment and innovative vision besides investment and National Store has done a wonderful job. Given the range of photography brands and related accessories, mobility, home appliances and beauty products available on offer, we hope this will bring more footfall to the mall and cater to customers from amateurs to experience enthusiasts”.   Tareq Husseini, Sr. Regional Sales Director SanDisk Middle East and Africa added, “SanDisk congratulates National Store on the opening of the Khalidiyah showroom. National Store outlets are an important location for SanDisk products and we wish them success”.   Besides Abu Dhabi, National Store has four outlets in Dubai, one in Fujeirah and one in Ras Al Khaimah. The company is currently running free photography training for its customers which will be extended for another 6 months. The brand recently celebrated its 50 years partnership with Canon.