GP, Kingston Joint Venture (GP Batteries Middle East) announces the Launch of Zero Lithium Power banks (Travo Safe) & the Distribution Partnership with JK Group and ADMMI for UAE.


GP Batteries Middle East today announced the launch of a Powerbank (back up battery for mobile phones & devices) which is manufactured with zero lithium which is safe to carry in any airline. GP is the only company in the world which developed this unique product.

GP also announced the signing of the distribution partnership with two large local groups in UAE, JK Group - National Store LLC and ADMMI, one of the largest FMCG distributor in UAE, for the distribution & marketing of the full range of GP products.

Lalu Samuel, CEO & Managing Director of GP Batteries Middle East said “the launch of this new generation battery comes at a time when all the airlines are restricting batteries, power banks & even certain mobile phones with checked in & hand luggage.

Even the normal GP power bank is feature rich with over temperature cut off; safeguard from malfunction due to short circuit shields against overcharging, over discharging, over leaking & low temperature”

GP Batteries Middle East, is a joint venture between GP Batteries Hong Kong & Kingston Holdings. It is the regional operation of GP Batteries, responsible for marketing & logistics for the entire Middle East & African region. GP Middle East covers approximately 60 countries in the region.

GP Batteries is a company originated in 1964 & publicly listed in Hong Kong & Singapore stock exchange. GP is also rated as one among the five largest manufacturers of consumer batteries in the world with leadership position in Europe, Russia & Asia. GP boasts a turnover of HK$5.8 billion, employing 8250 people worldwide. GP Batteries is engaged in the development, manufacturing & marketing of batteries and battery related products. GP is one of the major suppliers of primary & rechargeable batteries and also Asia’s no. 1 brand of Alkaline batteries, rechargeable batteries & chargers in Hong Kong for the last twelve years. Present at the launch were Lalu Samuel, CEO & Managing Director of GP Batteries Middle East, Mitesh Mathur, Regional Sales Manager, Mukil Jose, Regional Sales Manager & Abhinav Tyagi, Product Manager.

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Kingston Holdings is a company established in 1996 & is the single largest investor in Sharjah airport Intl. Freezone. Kingston has three manufacturing facilities with a covered manufacturing floor of 125,000 sqft. & a large logistics facilities with more than 300,000 sqft. and with one million sqft. land area, office & showroom space of 180,000 sqft. Kingston holds more than 30 high end international brands in manufacturing & through various multinational joint ventures.

JK Group was established in 1965 by Mr. Mohammad Jawad Yousuf Khoory and it represents well known brand like Canon, SanDisk, Moser & has several high end retail stores all over UAE. JK Group also represent other brands like Kzen & Crownline under the umbrella of National Store along with two other companies - Gallery Food & Beverages, & Global Polymer Industries.

The company’s business is segmented into Photo, Video, Communication, Storage devices, Household appliances and Beauty products. National Store retail also has presence in all the major malls.

Present at the launch were Mr. Salah Khoory - General Manager, Mr. Ateeq Shamsi - Director Sales & Marketing, Mr. Suresh Babu, Group Finance Manager, Mr. Ahmad Sayed -Department Head of SanDisk & Mr. Ubaid Zafar Khan - Marketing Manager of National Store LLC.

ADMMI is a 100% locally owned company established in 1981, providing full services distribution and local market knowledge for major international brands across a wide spectrum of products and services. In addition to a first class logistics operation that proactively manages the movement of product from factory to consumer, ADMMI has a keen strength in its marketing orientation. This is exemplified in ADMMI’s capabilities in market and consumer research, brand strategies, trade marketing and sales planning through to effective product promotion, point-of-sales and merchandising activity.

ADMMI Consumer is also a full-service distributor, driven by the complimentary requirements of principals and customers, providing a structured, effective system for moving products from the factory to the shopping basket.

Present at the launch were Ashok Kaushik, General Manager, ADMMI, Afaq Ali, Business Development Manager, Rohan Arte the Trade Marketing Manager, Prasad Walawalker the Product Executive